2.2 Value and Expansion Strategy of ChiChiPingPing IP

ChiChiPingPing IP has built a rich content library, including a TV series inspired by the motif of “Around the World in 80 Days” (104 episodes), 41 2D children’s songs, and a feature film. With dubbing in five languages (English, Chinese, Spanish, Arabic, and Korean), the IP breaks language barriers and possesses high global expansion potential through its distribution network across 95 countries.

Key Differentiators Compared to Existing Educational IP

• Global Storytelling: Unlike many educational IPs that focus on local or culturally specific contexts, ChiChiPingPing offers universal storytelling based on a “world tour” theme, making it particularly strong in international education and multicultural understanding.

• Integrated Edutainment: ChiChiPingPing is not merely an educational overlay on entertainment content; it seamlessly integrates educational elements into its storytelling, enhancing learner immersion.

• Content Diversity and Scalability: In contrast to popular educational IPs often targeting a specific age group or subject, ChiChiPingPing covers a wide spectrum of age groups (ages 4–13) and subjects (language, science, culture, art), making it a scalable solution as learners progress.

• IP Recognition and Distribution Network: Despite being a new IP, ChiChiPingPing has already established a global distribution network across 95 countries and achieved high growth rates in its global YouTube channel subscriptions, lowering entry barriers for the spread of educational content.

In the educational context, ChiChiPingPing has provided content to over 3,500 kindergartens and childcare centers nationwide and naturally extends as an edutainment IP combining entertainment and education. The CPT ecosystem can maximize the value of the IP through strategies such as:

• Strengthening B2B Partnerships: Expanding offline networks by partnering with domestic and international educational institutions, academy chains, and educational franchises, with generated revenue rewarded to respective RWA token holders.

• Integrated Online-Offline Experience: By integrating digital NFT-tagged physical products (such as teaching aids, books, and merchandise) with offline buyers, the ecosystem draws users into the online ecosystem.

• Curriculum Collaboration: Promoting the positioning of ChiChiPingPing IP as a “global learning curriculum and assessment system” through collaborations with educational institutions, where revenues from B2B contracts and licenses reward RWA token holders in the educational content sector.